Lo-fi vs big budget

                                  What is the future of ad production?

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                                  Jaguar Land Rover

                                  Why the car marque won’t go dark during recession

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                                  Effectiveness

                                  What role will it play in the post-Covid recovery?

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                                  Latest

                                  News Uncategorized

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                                  Marketing Week Reporters

                                  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

                                  News 在国内访问国外网站

                                  cdn加速技术 - 随意贴:cdn加速是提升网站的打开速度的吗,cdn加速能提高多少有没有 答:不必考虑服务器的投入与托管、不必考虑新增带宽的成本、不必考虑多台服务器的镜像同步、不必考虑更多的管理维护技术人员。

                                  Marketing Week Reporters

                                  Before you head off for the weekend, catch up all this week’s biggest marketing news from Coca-Cola’s return to advertising to the government’s planned junk food ad ban.

                                  News Uncategorized

                                  NatWest reverses decision to scrap the CMO role as it hires Margaret Jobling

                                  Sarah Vizard

                                  Jobling will be responsible for moving the newly-renamed NatWest group forward as it looks to finally put the banking crash behind it and embark on a new strategy with purpose at its heart.

                                  News Uncategorized

                                  John Lewis and Waitrose to invest more behind brands

                                  怎样快速打开国外网站

                                  John Lewis Partnership is looking to update its core purpose and push beyond retail as it attempts to deal with the impact of coronavirus and the accelerated shift to online shopping.

                                  News Uncategorized

                                  帽子加速器官方版下载_帽子加速器官方免费版 - Win7旗舰版:2021-5-9 · 帽子加速器官方免费版是一款功能强大的网络加速软件,该软件是针对国外的网络连接的,如国外的网站,国外的电子邮件的发送与接受,还有的国外的社交聊天的平台,在国内的打开国外的网络,很慢要加在半天,该工具能够提高加速国外网络的访问速度。

                                  Charlotte Rogers

                                  After pausing all advertising in April due to the coronavius crisis, Coca-Cola is back with a new campaign advocating for a better life post-pandemic and a package of marketing support for the hospitality sector.

                                  News 在国内访问国外网站

                                  怎样才能浏览国外网址

                                  Marketing Week Reporters

                                  The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations.

                                  Focus on

                                  Junk food advertising
                                  News 怎样快速打开国外网站

                                  ‘This is a real reset moment’: Inside the launch of the new public health brand

                                  Sarah Vizard

                                  Public Health England is launching a new adult health brand – ‘Better Health’ – as it looks to use the coronavirus crisis to talk to the nation about health, but without “nannying or hectoring”.

                                  News Uncategorized

                                  Why one campaigning group is ‘building a movement’ against junk food ads

                                  Molly Fleming

                                  Backed by chef Jamie Oliver, Bite Back 2030 is on a 10-year mission to halve childhood obesity by encouraging marketers to use their influence to promote healthy lifestyles.

                                  News Uncategorized

                                  Government to introduce junk food ad ban

                                  Charlotte Rogers

                                  The government is banning junk food advertising on TV and online prior to the 9pm watershed as part of a £10m campaign aimed at tackling obesity in response to the Covid-19 pandemic.

                                  Analysis Uncategorized

                                  电脑怎么浏览国外网站:2021-6-13 · 在国内正确使用的笔记本电脑拿到国外,如何打开国外的网站.我现在用的是360 ... 先不买,免费用用先,好的再买.包年的话会比包月划算好多,电脑,手机IPHONE,上Facebook,推特等国外网站或者国外游戏服务器加速都可众了上.当然免费的也可众 用到手机上 ...

                                  Erin Lyons

                                  When the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour?

                                  怎样才能浏览国外网址

                                  Opinion Uncategorized

                                  大陆怎么浏览外国网站

                                  Harry Lang

                                  Lockdown has been the mother of invention for those wanting to shift their marketing careers – or themselves.

                                  Opinion Uncategorized

                                  Customers’ benevolence won’t keep brands alive – we serve them, not the other way round

                                  Mark Ritson

                                  Brands can’t expect customers to behave generously, or even reasonably, to save them from the Covid crisis. They must accept their situation with humility and find new ways to offer value to their markets.

                                  国内如何上国外网站 Uncategorized

                                  测速网站_测速网站最新资讯:2 天前 · 国内网站测速对比 - 站长工具 国内网站速度检测的首选,遍及国内各省几十个网站速度检测点,包括BGP双线、多线、电信、网通、联通、移动、长城宽带等线路,即时测试网站在全国各地的打开速度。

                                  Tanya Joseph

                                  The media frenzy around Black Lives Matter might have subsided but the issue has not – racism is still prevalent and we must all use whatever influence we have to remove it from our workplaces and our society.

                                  Mark Ritson

                                  on marketing strategy

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                                  Helen Edwards

                                  on branding

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                                  Marketoonist

                                  on the marketing industry

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                                  Reports

                                  In-depth, actionable guides to the latest developments in marketing

                                  How the coronavirus crisis is impacting digital transformation

                                  Report

                                  Digital transformation and coronavirus

                                  1. Introduction Little more than a month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and the surrounding countries. Now, we all know just how erroneous that assumption was. It’s not an exaggeration to say the […]

                                  Find out more

                                  怎样才能浏览国外网址

                                  Report

                                  月光加速器好用吗?月光加速器官网注册及使用教程 - 潘达 ...:2021-5-6 · 2021年的新冠病毒让全球的防疫系统一地鸡毛的同时,也变相的增加了国内用户对于国外信息了解的渴望,但是国内的大多数用户是很难直接访问国外的网站的,游戏用的加速器也不能浏览视频和网站,因此必须需要使用一些特殊的科学上网手段才行。

                                  1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations are ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]

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                                  How 怎样快速打开国外网站 can adapt to the new marketing landscape

                                  Report

                                  电脑怎么浏览国外网站:2021-6-13 · 在国内正确使用的笔记本电脑拿到国外,如何打开国外的网站.我现在用的是360 ... 先不买,免费用用先,好的再买.包年的话会比包月划算好多,电脑,手机IPHONE,上Facebook,推特等国外网站或者国外游戏服务器加速都可众了上.当然免费的也可众 用到手机上 ...

                                  1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]

                                  Find out more

                                  大陆怎么浏览外国网站

                                  Analysis Uncategorized

                                  Zero-based budgeting: Route to recovery or flawed thinking?

                                  Charlotte Rogers

                                  Marketers might be in search of a clean slate post-Covid, but is zero-based budgeting the answer?

                                  Analysis Uncategorized

                                  What role can modelling play in recovery from Covid-19?

                                  Charlotte Rogers

                                  Modelling could help marketers steer a course to recovery post-lockdown and taking a long-term, iterative approach will help them stay on the front foot.

                                  Opinion Uncategorized

                                  Will brands boycotting social media be less effective?

                                  Grace Kite

                                  The brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.

                                  This Much I Learned podcast series

                                  Analysis Uncategorized

                                  LinkedIn’s Darain Faraz on the power of inclusion

                                  Charlotte Rogers

                                  In the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry.

                                  Analysis Uncategorized

                                  Former Eurostar marketer Emma Harris on setting career outcomes

                                  Russell Parsons

                                  In the fifth episode of Marketing Week’s new podcast series, former Eurostar marketer and marketing coach and mentor Emma Harris discusses confidence, positive thinking and setting career outcomes.

                                  1 Comment
                                  Analysis 打开国外网站

                                  Direct Line’s Mark Evans on redundancy

                                  怎样可众上国外网站

                                  cdn加速技术 - 随意贴:cdn加速是提升网站的打开速度的吗,cdn加速能提高多少有没有 答:不必考虑服务器的投入与托管、不必考虑新增带宽的成本、不必考虑多台服务器的镜像同步、不必考虑更多的管理维护技术人员。

                                  Marketing Leadership

                                  Analysis Uncategorized

                                  Ryanair’s marketing boss: We are not a brand people need to fall in love with

                                  Molly Fleming

                                  Ryanair’s director of marketing and digital talks recovery from coronavirus, the “rigour” of marketing and scrapping the CMO title.

                                  Analysis Uncategorized

                                  3 questions I wish I’d asked as a junior marketer: Deliveroo’s Inés Ures

                                  Charlotte Rogers

                                  From getting into the fine details of effectiveness to appreciating the difference between marketing and advertising, there are some key questions Deliveroo CMO Inés Ures wishes she has asked earlier in her career.

                                  Analysis Uncategorized

                                  Lessons from 2008: Marketers on surviving recession and carving out career success

                                  Charlotte Rogers

                                  Reflecting on what they learnt from the 2008 credit crunch, marketing leaders explain how careers can recover amid pandemic and recession.

                                  Partnership Content

                                  Don’t Make Ads. Make TikToks.

                                  Portia Woollen

                                  Making brands memorable

                                  Portia Woollen
                                  Analysis Uncategorized

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                                  Marketing Week Partner

                                  We explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.

                                  怎样可众上国外网站 Uncategorized

                                  B2B brands must resist the lurch towards short-termism

                                  David van Schaick

                                  The pandemic appears to have sparked a shift to short-termism, despite the evidence for the effectiveness of a long-term strategy. B2B marketers need to focus on the right metrics to strike a balance as we look to the recovery.

                                  怎样才能浏览国外网址